SEO goes beyond just enhancing your law firm's ranking in the search engine results. SEO expands beyond your website and off-page optimization is a critical factor in how prospective clients, and the search engines, assess your practice's credibility.
Pay-Per-Click Ads can be a great way to instantly increase your firm's visibility in search engine result pages but, without the right strategy, ads can be incredibly expensive and ineffective. Learn how to avoid common pitfalls with this video!
Internet Accessibility and ADA compliance is a constant moving target. Not only do law firms need to understand best practices when it comes to creating accessible websites, but legal professionals must also be aware of effective communication rules.
Search engine optimization (SEO) is associated with confusing technical jargon and expensive (and often ineffective) campaigns. Understand the fundamentals of SEO, and avoid falling victim to underperforming agencies that over promise and underdeliver.